Entre Líderes Cosan Safety Trailer

Lotus Yang (Babushka) entrusted our studio with the responsibility of developing the safety trailer for Entre Líderes Cosan, one of the brand's most significant events. The project presented a unique challenge: the creation of a non-binary character that would integrate effectively and inclusively into the narrative.

Our strategic process encompassed everything from the storyboard development, which visualized the progression of the message and the careful representation of the character, to the production of high-quality final illustrations. Each visual element was conceived to optimize the clarity of information and audience engagement. The attention to detail in the representation of the non-binary character reflected a commitment to inclusion and sensitivity in design. The illustrations, delivered to the Lotus team, served as the foundation for an educational animation, communicating the safety protocols in an accessible and visual manner for all event participants.