• Creative Direction
  • Motion Design
Project

YampiCon

Yampi

Yampi is an e-commerce platform that stands out for offering complete and intuitive solutions for digital entrepreneurs. Its focus is on simplifying the creation and management of online stores, providing robust tools for the Brazilian e-commerce market.

Constantly evolving, Yampi always seeks to innovate and offer the best technologies to its clients. At a crucial moment in its trajectory, the brand was about to present its new visual identity to the market. As a symbol of this change, Yampi planned a remarkable launch during its first proprietary event, Yampicon. Aware of the importance of making a significant visual impact, Yampi chose Casa Bisutti, a venue with ideal infrastructure, including dynamic screens, to create an interactive scenography that would immerse participants in the brand's new atmosphere.

Our studio had the privilege of being Yampi's creative partner in this special moment, responsible for conceiving and executing the scenographic animations that set the ambiance for the event. With creative direction and design by our studio, we led the creative conception of the animations, developing a visual concept that, while subtly "spoiling" the brand's new identity, generated curiosity and enthusiasm among the participants.

Team
  • Estúdio Decodifica Direção Criativa, Motion e Design
  • Rafael Moreira Motion Design
Visual immersion at Yampicon: the new Yampi launch with animated scenography by Decô.

We sought to integrate visual elements into the design that reflected the modernity, innovation, and energy of Yampi's new phase. We created detailed storyboards for each animation, defining the visual flow, rhythm, and integration with Casa Bisutti's dynamic screens. This stage was crucial to ensure that the animations harmonized with the environment and provided an immersive experience for the audience present at Yampicon.

From there, we brought the design to life through dynamic animations. We explored the potential of the screens to create visual sequences that interacted with the space and the event's atmosphere, providing moments of surprise and gradually revealing Yampi's new identity. Everything was carefully crafted to generate a memorable visual impact and reinforce the new brand message.

Our partnership with Yampi was complete and dedicated, closely following each stage of the project, from the technical visit to the Casa Bisutti venue to the final rehearsals for the big day of Yampicon.

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