Black Friday

Black Friday represents one of the most decisive moments for Brazilian e-commerce, with revenue exceeding R$ 6.1 billion in 2024, demonstrating consistent year-over-year growth. In this crucial context, we developed a key visual project for Pagaleve, a fintech specializing in Installment Pix payments, which not only highlighted the brand but also revolutionized its communication during this strategic period.

Our work focused on creating a more impactful visual identity, utilizing a typography with greater visual weight to ensure prominence in communications. This bold approach allowed Pagaleve to differentiate itself in the competitive Black Friday market while maintaining its essence as an innovative fintech.

The key visual played a fundamental role during Pagaleve's Black Friday, contributing to the brand's positive results during this period. The proposed identity also inspired the brand to undertake a complete renovation of its current visual identity.