In a landscape where Tax Reform is already among the top three strategic concerns for companies heading into 2026, we partnered with the F360 team to create the web series "F360 Simplifica". The project, which was featured in Exame's Bússola column, consolidated F360's pioneering role in the sector—particularly within the retail and franchise segments—by anticipating the pain points of a market now facing the transition to the Dual VAT (CBS and IBS).
The entire production was handled by our studio: from scriptwriting and key visual creation to post-production. To optimize delivery and ensure aesthetic dynamism, we developed 5 modular sets so that each episode had a distinct look, all filmed within a single day. This allowed us to transform a dense, bureaucratic subject into a visually engaging and easy-to-understand narrative.
Beyond the main content, we developed all supporting materials for the project, including graphic assets such as thumbnails and the creation of strategic clips for social media. The result is a body of work that not only informs but positions F360 as the primary education hub for Brazilian retailers during this historic Tax Reform transition.
The webseries features five episodes to be released throughout 2026, introducing the central theme. In partnership with Maurício Galhardo, partner at F360, we headline pioneering content for the Brazilian retail sector, consolidating the brand's educational pillar.